Sample interview questions: How do you handle communication during a major product discontinuation or end-of-life phase in the automotive industry?
Sample answer:
- Be proactive and transparent: Communicate early and openly with stakeholders, including customers, media, employees, and dealers. This will help to manage expectations and minimize negative publicity.
- Provide clear and accurate information: Ensure that all communications are factually correct and easy to understand. This will help to build trust and credibility with stakeholders.
- Be empathetic and supportive: Acknowledge the emotional impact that a product discontinuation can have on customers and employees. Offer support and resources to help them through this transition.
- Highlight the benefits of the new product or service: Focus on the positive aspects of the new offering and how it will benefit customers. This will help to generate excitement and enthusiasm for the future.
- Create a sense of community: Encourage customers and employees to stay connected … Read full answer
Source: https://hireabo.com/job/8_1_31/Automotive%20PR%20Specialist