Sample interview questions: Can you describe a situation where you had to adapt an outdoor advertising campaign due to changes in consumer behavior or market trends? How did you address it?
Sample answer:
Adapting an Outdoor Advertising Campaign Amidst Changing Consumer Behavior
During the aftermath of the COVID-19 pandemic, consumer behavior underwent a significant shift towards digital platforms. Recognizing this trend, we had to modify an ongoing outdoor advertising campaign for a fitness center to stay relevant.
Adapting to Digital Shift:
We redirected a portion of the budget to digital advertising channels, including social media, search engine marketing, and programmatic campaigns. The focus of the messaging transitioned from physical fitness activities to promoting virtual workouts and fitness tracking apps.
Emphasizing Safety and Hygiene:
Inspired by consumer sentiments, we emphasized safety and hygiene measures in the outdoor advertisements. We incorporated images of mask-wearing patrons and highlighted the enhanced cleaning protocols implemented at the facility.
Utilizing QR Codes and Augmented Reality:
To enhance customer engagement, we incorporated QR codes in outdoor advertisements. These codes allowed consumers to access virtual tours, fitness tips, and special promotions. Additionally, we employed augmented reality technology to create interactive experiences, such as virt… Read full answer
Source: https://hireabo.com/job/8_3_31/Outdoor%20Advertising%20Specialist