Sample interview questions: How do you handle ad trafficking for campaigns that involve multiple ad exchanges or supply-side platforms (SSPs) within programmatic advertising?
Sample answer:
Ad Trafficking for Multi-Exchange/SSP Campaigns
-
Establish Clear Campaign Parameters:
- Determine targeting criteria, bid strategies, and flight dates across all exchanges and SSPs.
- Ensure consistency in ad creative, tracking tags, and optimization settings.
-
Utilize Technology Solutions:
- Leverage ad servers or demand-side platforms (DSPs) that provide comprehensive trafficking capabilities.
- Use automated rules to streamline campaign setup and optimization.
-
Optimize Allocation and Prioritization:
- Determine the optimal allocation of budget and inventory across exchanges and SSPs based on performance data.
- Prioritize higher-performing exchanges and SSPs to maximize ROI.
-
Monitor Campaign Performance:
- Track key metrics such as impressions, clicks, and conversions across all platforms.
- Identify underperforming placements and make adjustments as needed.<... Read full answer
Source: https://hireabo.com/job/8_3_15/Ad%20Operations%20Specialist