Sample interview questions: How do you handle ad trafficking for campaigns that involve different ad placements within digital audio or podcast ad inventory?
Sample answer:
Ad Trafficking for Digital Audio and Podcast Campaigns
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Identify Inventory and Ad Placements: Determine the specific inventory available within each digital audio or podcast channel, including pre-roll, mid-roll, and post-roll ad placements.
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Plan Ad Sequencing: Establish the order and frequency of ad delivery within each campaign, taking into account creative requirements, branding guidelines, and audience engagement.
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Integrate with Ad Server and DSPs: Integrate with ad servers and demand-side platforms (DSPs) to ensure seamless ad delivery and targeting. Configure specific line items and targeting parameters for each ad placement.
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Monitor and Optimize Delivery: Utilize real-time reporting and analytics to monitor ad performance, identify underperforming placements, and optimize delivery. Adjust traffickin… Read full answer
Source: https://hireabo.com/job/8_3_15/Ad%20Operations%20Specialist