Sample interview questions: How do you handle ad trafficking for campaigns that involve different ad formats, such as in-app ads, rewarded video ads, or playable ads?
Sample answer:
Ad Trafficking for Multi-Format Campaigns:
- Plan and coordinate: Collaborate with sales and creative teams to establish campaign requirements, including ad format specifications and delivery timelines.
- Utilize appropriate platforms: Leverage trafficking platforms and tools designed to manage multiple ad formats and campaign complexities.
- Optimize ad delivery: Ensure proper placement and targeting of ads based on format requirements, device capabilities, and audience demographics.
- Track performance and adjust: Monitor campaign performance across ad formats using metrics such as impressions, clicks, and engagement. Make adjustments as needed to improve optimization.
- Automate where possible: Utilize automation tools to streamline trafficking processes and reduce manual effort, freeing up time for strategic planning.
- Stay updated on ad formats and industry trends: Continuously research and stay abreast of emerging ad formats and industry best practices.
- Collaborate with vendors and partners:… Read full answer
Source: https://hireabo.com/job/8_3_15/Ad%20Operations%20Specialist