Sample interview questions: How do you approach ad targeting based on user interests in online advertising campaigns?
Sample answer:
Ad Targeting Based on User Interests
- Research and Segmentation: Conduct thorough audience research to segment users based on their interests, demographics, and online behavior.
- Keyword Identification: Identify relevant keywords and phrases that align with the interests of target audiences.
- Interest-Based Targeting: Utilize platforms like Google AdWords and Facebook to create interest-based ad campaigns that target users who have expressed or demonstrated interest in specific topics or categories.
- Remarketing and Retargeting: Show tailored ads to users who have visited specific website pages or interacted with previous ads.
- Contextual Targeting: Place ads on websites and apps that relate to the user’s current browsing context, such as search results or news … Read full answer
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