Sample interview questions: How do you approach writing television copy for different lengths of commercials, such as 15 seconds, 30 seconds, or longer formats?
Sample answer:
15-Second Commercials:
- Focus on a single message: Deliver a concise and impactful message that captures the viewer’s attention and leaves a lasting impression.
- Use strong visuals: Leverage visually appealing imagery or graphics to grab attention and convey the brand’s value proposition quickly.
- Avoid complex language: Keep the copy simple and easy to understand, using words that resonate with the target audience.
30-Second Commercials:
- Tell a micro-story: Develop a brief narrative that engages the viewer and conveys the brand’s key message.
- Highlight benefits and features: Showcase the product or service’s most compelling attributes and how it can benefit the viewer.
- Include a call to action: Provide clear instructions on what the viewer should do next, such as visiting a website or making a purchase.
Longer Formats (60+ Seconds):
- Craft a compelling narrative: Develop a comprehen… Read full answer
Source: https://hireabo.com/job/8_2_26/Television%20Copywriter