Have you ever utilized analytics tools to track the performance of your articles? Which ones?

Sample interview questions: Have you ever utilized analytics tools to track the performance of your articles? Which ones?

Sample answer:

1. Google Analytics:

2. This is a widely used analytics tool that provides comprehensive insights into website traffic, including unique visitors, page views, bounce rates, and time spent on a page.

3. By integrating Google Analytics with your website or content management system, you can track article-level performance metrics such as the number of page views, unique visitors, and average time spent reading an article.

4. You can also use Google Analytics to analyze audience demographics, geographic distribution, and referral sources to understand your readers’ interests and behaviors.

5. WordPress Analytics:

6. If you use WordPress as your content management system, you can leverage the built-in WordPress Analytics feature to track the performance of your articles.

7. This tool provides insights into page views, unique visitors, and engagement metrics such as comments and shares.

8. You can also use WordPress Analytics to track the performance of specific keywords and phrases to see how your articles rank in search engine results pages (SERPs).

9. Parse.ly:

10. Parse.ly … Read full answer

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