Sample interview questions: Can you provide an example of a time when you had to collaborate with radio station creative teams to develop custom ad formats or integration opportunities for clients?
Sample answer:
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Worked closely with the creative team at a local country music station to develop a custom ad format for a local car dealership. The ad featured a catchy jingle and humorous dialogue between the dealership’s owner and a customer, and it aired during the station’s popular morning show. The ad was a huge success, generating a significant increase in sales for the dealership.
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Collaborated with the creative team at a top 40 station to create an integrated marketing campaign for a new clothing store. The campaign included on-air ads, social media promotions, and a live remote broadcast from the store’s grand opening. The campaign was a major success, resulting in a large increase in foot traffic and sales for the store.
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Developed a custom sponsorship package for a local bank that included on-ai… Read full answer
Source: https://hireabo.com/job/8_2_11/Radio%20Sales%20Executive