Sample interview questions: Can you discuss your familiarity with social media listening tools for tracking competitor activity and industry trends?
Sample answer:
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Social Media Listening Tools for Tracking Competitor Activity:
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Brandwatch:
- Tracks mentions of your brand, competitors, and industry keywords across social media, news sites, blogs, and forums.
- Provides sentiment analysis to understand the tone of conversations.
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Allows you to track key metrics such as share of voice, engagement, and reach.
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Sprout Social:
- Monitors social media activity for multiple brands and competitors.
- Offers powerful analytics to measure engagement, reach, and sentiment.
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Includes a social listening tool that allows you to track specific keywords and phrases.
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Hootsuite:
- Tracks mentions of your brand, competitors, and industry keywords across social media platforms.
- Provides analytics to measure engagement, reach, and sentiment.
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Allows you to schedule and publish social media posts.
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Social Media Listening Tools for Tracking Industry Trends:
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Google Trends:
- Tracks the popularity of search terms over time.
- Can be used to identify emerging trends and topics of interest.
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Provides insights into consumer behavior and preferences.
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Twitter … Read full answer
Source: https://hireabo.com/job/8_4_44/Digital%20Media%20Research%20Analyst