Sample interview questions: Can you provide examples of how you have effectively managed and resolved conflicts between advertisers regarding ad rotation or frequency capping?
Sample answer:
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Example 1: Two advertisers, a local car dealership and a clothing store, were both running campaigns with high frequency caps. This meant that their ads could only air a certain number of times per hour. However, the car dealership’s campaign was performing better than the clothing store’s campaign, and the car dealership’s ads were airing more often as a result. The clothing store’s representative contacted me to complain about this, saying that it was unfair that their ads were not airing as often as the car dealership’s ads.
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Resolution: I spoke with both advertisers and explained the situation. I also explained that the car dealership’s campaign was performing better because it had a higher click-through rate. I suggested that the clothing store could improve its campaign’s performance by increasing its bid or by targeting a more specific audience. The clothing store’s representative agreed to make these changes, and the conflict was resolved.
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Example 2: Two advertisers, a national food company and a local restaurant, were both running campaigns with the same ad rotation. This meant that their ads were airing in the same order, one after the other. The national food company’s representative contacted me to complain about this, saying that it was unfair that their ads were not airing in a more prominent position.
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Resolution: I spoke with both advertisers and explained the situation. I also explained that the ad rotation was based on a first-come, first-served basis. I suggested that the national food company could improve its ad’s pos… Read full answer
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