Sample interview questions: Can you provide an example of a PR campaign that did not go as planned and how you handled it?
Sample answer:
- Example of a PR campaign that did not go as planned:
A client in the tech industry launched a new product with a major media event. The event was well-attended by journalists and influencers, but the product demonstrations did not go smoothly. The product crashed several times, and the CEO’s presentation was poorly received. The media coverage of the event was overwhelmingly negative, and the client’s reputation was damaged.
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How we handled it:
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We acted quickly to contain the damage. We issued a public apology for the product’s performance and the CEO’s presentation. We also announced that we were working to fix the product’s issues and would be offering refunds to customers who were unhappy with their purchase.
- We worked to get our side of the story out. We reached out to journalists who had written negative articles about the product and offered them an opportunity to interview the CEO or other company executives. We also published a series of blog posts and articles explaining the product’s issues and how we were working to address them.
- We focused on rebuilding the client’s reputation. We worked to develop a ne… Read full answer