Sample interview questions: How do you ensure that advertising campaigns are inclusive and represent diverse audiences?
Sample answer:
- Establish a Diverse Team: Ensure representation from various backgrounds, experiences, and perspectives within the agency team to bring diverse insights to campaign development.
- Conduct Inclusive Market Research: Gather data and insights from underrepresented audiences to understand their needs, values, and preferences. This ensures campaigns resonate with diverse target segments.
- Challenge Stereotypes and Bias: Critically examine creative concepts and messaging to identify and mitigate biases that may exclude or misrepresent certain demographics. Seek feedback from diverse stakeholders to ensure inclusivity.
- Emphasize Intersectionality: Recognize that individuals belong to multiple identity groups, and campaigns should reflect the intersections of these identities, such as race, gender, disability, … Read full answer
Source: https://hireabo.com/job/8_3_43/Ad%20Agency%20Account%20Director