Sample interview questions: What metrics do you consider most important when evaluating content performance?
Sample answer:
- Engagement: This metric measures how actively your audience interacts with your content. It includes metrics like likes, shares, comments, and click-through rates. High engagement indicates that your content is resonating with your audience and driving them to take action.
- Reach: This metric measures the number of people who see your content. It includes metrics like impressions, unique visitors, and page views. High reach indicates that your content is getting in front of a large audience.
- Conversions: This metric measures how many people take a desired action after consuming your content. It includes metrics like leads generated, sales made, and sign-ups. High conversions indicate that your content is effective at driving results.
- Time on page: This metric measures how long people spend reading your content. It indicates how engaging and informative your content is. High time on page indicates that your audience is finding value in your content.
- Bounce rate: This met… Read full answer
Source: https://hireabo.com/job/8_3_25/Content%20Marketing%20Specialist