Sample interview questions: Can you share an example of a promotion you developed that effectively increased listenership?
Sample answer:
- Developing a Creative Contest:
Conceive a radio contest that aligns with the station’s brand and target audience. Create a unique and interactive contest concept that encourages participation and generates excitement. Incentivize participation with attractive prizes, such as concert tickets, gift certificates, or exclusive station merchandise. The contest should be easy to enter and widely promoted across multiple platforms to maximize participation.
- Organizing a Listener Appreciation Day Event:
Plan a special event to show appreciation for loyal listeners and engage with the community. Choose a central location and invite listeners to attend a live broadcast, performances by local artists, interactive games, and prize giveaways. Partner with local businesses for sponsorship and promotional support. This event will foster a sense of community and strengthen the connection between the station and its audience.
- Launching a Podcast Collaboration Initiative:
Collaborate with popular podcasters or influencers in your area to create co-branded podcast episodes. This strategy helps expand the station’s reach to a new audience and attracts … Read full answer
Source: https://hireabo.com/job/8_2_49/Radio%20Promotions%20Director