Sample interview questions: Can you share your experience in coordinating and managing promotional campaigns for radio station format changes or repositioning?
Sample answer:
- Develop a comprehensive marketing plan that outlines the target audience, key messages, and promotional tactics.
Clearly define the station’s new format or positioning and how it will benefit listeners. Create a timeline for the promotional campaign and identify key milestones. - Collaborate with the programming department to create compelling on-air content that promotes the new format or positioning.
This can include creating new shows, segments, and jingles that highlight the station’s new sound and personality. - Develop and implement a comprehensive social media campaign to reach and engage listeners online.
Create engaging content that promotes the new format or positioning and encourages listeners to tune in. Run contests and giveaways to generate excitement and buzz. - Partner with local businesses and organizations to cross-promote the station’s new format or positioning.
This can include co-hosting events, running joint promotion… Read full answerSource: https://hireabo.com/job/8_2_49/Radio%20Promotions%20Director