Sample interview questions: Can you discuss your experience with media planning for out-of-home advertising?
Sample answer:
- Developed and executed cross-platform media plans that leveraged OOH assets to complement and extend reach of digital and traditional media channels.
- Conducted in-depth market analysis to identify optimal OOH locations and formats for target audience segments.
- Negotiated favorable rates and contracts with OOH vendors, resulting in significant cost savings for clients.
- Measured and evaluated the effectiveness of OOH campaigns through data analysis and reporting.
- Provided strategic recommendations to clients to maximize ROI and drive campaign performance.
- Familiar with the latest advances in OOH technology and trends, including digital signage, programmatic buying, and data-driven targeting.
- Proficient in using industry-standard software for media planning and buying, including Geopath and AdQuick.
- Exceptional organizational skills an… Read full answer