Sample interview questions: How do you measure the impact of influencer marketing on customer trust and credibility?
Sample answer:
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Customer Survey: Conduct customer surveys to gather insights into how influencer marketing efforts have influenced customer trust and credibility. Ask questions about whether customers have made purchases based on influencer recommendations, if they perceive the brand as more credible due to influencer partnerships, and if they are more likely to recommend the brand to others.
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Social Listening: Monitor social media platforms and online forums for discussions related to your brand and its influencer partnerships. Analyze customer sentiment towards these partnerships to gauge their impact on customer trust and credibility. Look for positive mentions, negative feedback, and changes in brand perception.
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Website Analytics: Track website traffic, conversion rates, and customer engagement metrics to assess the impact of influen… Read full answer
Source: https://hireabo.com/job/8_4_19/Influencer%20Marketing%20Specialist