How do you ensure that advertising materials are effectively promoted before, during, and after live events or webinars?

Sample interview questions: How do you ensure that advertising materials are effectively promoted before, during, and after live events or webinars?

Sample answer:

• Before the event:

  • Create a comprehensive marketing plan that outlines the target audience, key messages, and distribution channels for the advertising materials.
  • Develop a timeline for the promotion of the materials, ensuring that they are available to the target audience well in advance of the event.
  • Use a variety of marketing channels to promote the materials, including email, social media, and paid advertising.
  • Track the results of the promotion to gauge its effectiveness and make adjustments as needed.

• During the event:

  • Make the advertising materials easily accessible to attendees, both physically and online.
  • Use social media to promote the materials and encourage attendees to share their experiences.
  • Run contests and giveaways to generate excitement and buzz around the materials.

• … Read full answer

  Source: https://hireabo.com/job/8_3_19/Advertising%20Traffic%20Coordinator