Sample interview questions: How do you approach competitor keyword analysis in search engine marketing campaigns?
Sample answer:
- Begin with a comprehensive understanding of the campaign’s goals and target audience. What are the specific business objectives you’re trying to achieve? Who are you trying to reach? This will help you identify the most relevant and effective search terms.
- Conduct thorough research to identify potential search terms. Use a variety of tools and resources, such as Google AdWords’ “keyword planner,” to generate a list of relevant terms. Be sure to consider both short-tail and long-tail (more specific) search terms.
- Analyze the competition. Examine the search results for your target search terms. Who are your main ranking? What… Read full answer
Source: https://hireabo.com/job/8_3_23/Search%20Engine%20Marketing%20Specialist