Sample interview questions: Describe a time when you had to implement new technology or sales tools to enhance the effectiveness of your team.
Sample answer:
- Background:
I was responsible for a team of sales professionals responsible for selling advertising time across a portfolio of local television stations. We were facing increasing competition from digital advertising, and our sales team was struggling to keep up.
- Challenge:
In order to help my team succeed, I needed to find a way to improve their efficiency and effectiveness. I decided to implement a new sales tool that would allow them to better target their sales efforts and track their progress.
- Solution:
I implemented a new cloud-based sales tool that provided my team with access to real-time data on audience demographics, ad performance, and competitor activity. I also provided them with training on how to use the tool effectively.
- Results:
The new sales tool had a significant impact on my team’s performance. Within six months, they had increased their sales by 15% and their close rate by 20%. They were also able to reduce the amount of time they spent on administrative tasks, which allowed them to spend more time selling.
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Source: https://hireabo.com/job/8_2_46/Broadcasting%20Sales%20Manager