How do you optimize ad creative for different programmatic video ad formats in online advertising campaigns?

Sample interview questions: How do you optimize ad creative for different programmatic video ad formats in online advertising campaigns?

Sample answer:

  • Consider the video ad format.
    • In-stream video ads: These ads play before, during, or after a video. They can be skippable or non-skippable.
    • Out-stream video ads: These ads play on websites and apps outside of video players. They are typically non-skippable.
    • Bumper ads: These ads are short, non-skippable ads that play before a video.
    • Overlay ads: These ads are transparent ads that overlay the bottom of a video. They are typically non-skippable.
  • Choose the right video ad creative.

Leave a Reply

Your email address will not be published. Required fields are marked *