Sample interview questions: Can you explain your knowledge of different production-related data analytics and measurement techniques?
Sample answer:
- Audience Measurement: Nielsen ratings, Arbitron ratings, ComScore data, Google Analytics, social media analytics, web traffic analysis
- Program Performance Measurement: Episode ratings, share of voice, social media engagement, website traffic
- Advertising Effectiveness Measurement: Sales lift studies, click-through rates, conversion rates, brand lift surveys
- Production Process Measurement: Time tracking… Read full answer
Source: https://hireabo.com/job/8_2_37/Television%20Production%20Assistant