Sample interview questions: Can you share an example of a time when you had to deal with a crisis or negative publicity? How did you handle it?
Sample answer:
- Acknowledge the crisis or negative publicity promptly and transparently. Take responsibility for the situation and express empathy for those affected. Provide accurate and timely information to address concerns and prevent rumors from spreading.
- Conduct a thorough investigation to understand the root cause of the crisis. This will help you develop effective strategies to address the situation and prevent similar incidents from occurring in the future.
- Develop and implement a comprehensive communication plan. This plan should include a clear and consistent message, as well as a strategy for disseminating the message to key stakeholders, including employees, customers, and the media.
- Engage with stakeholders in a proactive and authentic manner. Listen to their concerns and feedback, and be responsive to their needs. Demonstrate a genuine commitment to resolving the situation and making things right.
- Be patient and persistent in your efforts to resolve the crisis. It takes time to rebuild trust and reputation. Stay focused on your goals and continue to work diligently to address the situation until it is fully resolved.
Example:
During my tenure as CEO of a leading advertising agency, we faced a crisis when a major client accused us of plagiarism. The client alleged that we had used their confidential marketing materials in our campaign for a competing brand.
Here are the steps we took to handle t… Read full answer
Source: https://hireabo.com/job/8_3_49/Ad%20Agency%20Chief%20Executive%20Officer