Sample interview questions: Can you provide examples of online advertising campaigns you have worked on that involved managing a limited budget?
Sample answer:
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Campaign: Promoted a local restaurant through targeted Facebook advertising.
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Budget: $500
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Strategy: Used geofencing to reach users within a 1-mile radius of the restaurant. Created ads showcasing appetizing dishes and highlighting the restaurant’s unique ambiance.
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Results: Achieved a click-through rate of 3% and increased website traffic by 15%.
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Campaign: Generated leads for an insurance agency through Google AdWords.
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Budget: $1,000
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Strategy: Used targeted keywords to reach potential customers searching for insurance-related topics. Optimized landing pages for conversions and implemented lead tracking to capture form submissions.
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Results: Generated over 100 qualified leads within the budget, exceeding initial targets.
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Campaign: Increased brand awareness for a non-profit organization through social media marketing.
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Source: https://hireabo.com/job/8_3_36/Online%20Advertising%20Specialist