Can you provide an example of a digital media campaign that successfully utilized influencer marketing?

Sample interview questions: Can you provide an example of a digital media campaign that successfully utilized influencer marketing?

Sample answer:

• Campaign: Nike’s #JustDoIt campaign with Colin Kaepernick

• Influencers: Colin Kaepernick, an American football quarterback who became a social justice activist after kneeling during the national anthem in protest of police brutality and racial injustice.

• Goals:

  • Increase brand awareness and engagement
  • Drive sales of Nike products
  • Position Nike as a leader in social justice

• Tactics:

  • Nike released a series of ads featuring Kaepernick, including a powerful spot where he says, “Believe in something. Even if it means sacrificing everything.”
  • Nike also promoted the campaign on social media, using the hashtag #JustDoIt.
  • Kaepernick spoke out about his activism in interviews and on social media, generating additional publicity for the campaign.

• Results:

  • The campaign generated a significant amount of buzz and controversy, with some people praising Nike for taking a stand on social justice and others criticizing the company for associating itself with a controversial figure…. Read full answer

    Source: https://hireabo.com/job/8_4_40/Digital%20Media%20Account%20Manager