Sample interview questions: How do you approach research on the effectiveness of different ad formats in augmented reality (AR) advertising?
Sample answer:
Principles for Effective Augmented Advertising
Effective Augmented Advertising
Principles:
Engagement:
Contextual relevancia: Alignment with user interests and relevant to the current situation
Interactive experience: Involvement that allows users to control the interaction
Multimodal stimulation: Captivating all senses for a more impactful experience
Customization:
Tailoring to audience: Personalization based on user profile and behavior
Adaptive display: Optimization for different device types and screen sizes
Progression: Seamless flow that maintains user interest and leads them along
** a path
Utility:
Value addition: Free and inherently valuable content that benefits users
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Source: https://hireabo.com/job/8_3_14/Advertising%20Research%20Analyst