Sample interview questions: Can you provide examples of advertising copy you have edited that effectively utilized user-generated content or social proof to enhance credibility?
Sample answer:
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Edited product descriptions for an e-commerce website, incorporating positive customer reviews and testimonials. This social proof helped increase conversion rates by 20%.
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Created social media posts that featured user-generated content, such as photos and videos of customers using the product. This content helped build trust and credibility with potential customers, leading to a 15% increase in sales.
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Wrote blog posts that highlighted user-generated content, such as success stories and case studies. This content helped educate… Read full answer
Source: https://hireabo.com/job/8_3_18/Advertising%20Copy%20Editor