Sample interview questions: How do you ensure that advertising messages align with the brand’s values and objectives?
Sample answer:
- Conduct thorough brand research: Establish a deep understanding of the brand’s mission, values, target audience, and competitive landscape.
- Develop a brand style guide: Define the brand’s visual identity, tone of voice, messaging guidelines, and other essential elements to ensure consistency in all advertising efforts.
- Establish a stakeholder alignment process: Involve key stakeholders from marketing, creative, and management to ensure a shared understanding of the brand’s objectives and values.
- Implement a message review and approval system: Establish a process to review all advertising mess… Read full answer