Sample interview questions: Can you provide an example of a successful collaboration with influencers or bloggers in an agriculture PR campaign?
Sample answer:
- Bayer Crop Science and The Pioneer Woman Ree Drummond: Bayer Crop Science partnered with Ree Drummond, the popular lifestyle blogger behind The Pioneer Woman, to launch the “Field to Fork” campaign. Drummond shared her experiences as a farmer and mother, highlighting the importance of sustainable agriculture and the role that Bayer Crop Science’s products play in helping farmers produce food. The campaign generated significant buzz and engagement on social media, with Drummond’s posts reaching over 1 million people.
- John Deere and Tractor Time with Tim:” John Deere collaborated with Tim McMillan, the host of the popular YouTube channel Tractor Time with Tim, to create a series of videos showcasing the company’s latest tractors and equipment. The videos provided viewers with an up-close look at the machines in action and highlighted their features and benefits. The campaign was a huge success, with the videos generating over 10 million views and helping to drive sales of John Deere tractors.
- Monsanto and The Food Dialogues: Monsanto partnered with a group of food bloggers to launch The Food Dialogues, a social media campaign that aimed to educate consumers about the role that biotechnology plays in food production. The bloggers shared their thoughts on GMOs and other agricultural issues, and they engaged in conversations with consumers on social media. The campaign was successful in raising awareness of the importance of agricultural biotechnology and in dispelling some of the myths and misinformation surrounding GMOs.
Tips for a Successful Collaboration: