Sample interview questions: Can you explain the concept of ad frequency capping and its impact on user experience?
Sample answer:
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Ad Frequency Capping:
- Definition: Ad frequency capping is a technique used in online advertising to control how often an individual user sees the same ad within a specified time frame. It helps prevent users from being bombarded with the same ad multiple times, ensuring a positive user experience.
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Impact on User Experience:
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Enhances User Satisfaction: By limiting the number of times a user sees the same ad, frequency capping prevents ad fatigue and annoyance, leading to a more positive user experience. Users are less likely to develop negative associations with the brand or product being advertised.
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Improves Brand Image: When users are not overwhelmed with repetitive ads, they are more likely to perceive the brand positively. Frequency capping helps maintain a brand’s credibility and reputation by ensuring that ads are delivered in a balanced and non-intrusive manner.
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Increases Ad Engagement: By limiting ad exposure, frequency capping encourages users to pay more attention to the ads they do see. This can lead to higher click-through rates (CTRs) and improved overall ad performance.
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