Sample interview questions: How do you approach writing headlines and teasers for articles that are shareable on social media platforms?
Sample answer:
Headline Crafting:
- Keep it concise and compelling: Headlines should be around 60-70 characters to conform to social media character limits (e.g., Twitter, Facebook). Focus on brevity and impact.
- Use keywords: Include relevant keywords that align with the article’s main theme to enhance discoverability.
- Pose a question: Intriguing questions can spark curiosity and entice readers to explore the article.
- Emphasize benefits: Highlight how the article provides value to readers by addressing their interests or concerns.
- Use emotional language: Appeal to readers’ emotions by using evocative or surprising words that elicit an immediate reaction.
Teaser Writing:
- Provide a concise summary: Offer a short, informative hook that gives readers a quick overview of the article’s content. Keep it within 120-140 characters.
- Use active voice and vivid language: Use engaging verbs and descriptive adjectives to capture attention and set the tone for the article.
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