Sample interview questions: What strategies do you use to optimize web content for search engines?
Sample answer:
What strategies do you use to optimize web content for search engines?
- Keyword research: Identify relevant keywords that potential customers are searching for. Use keyword research tools to find long-tail keywords that have less competition.
- Title tag optimization: Write clear and concise title tags that accurately reflect the content of the page. Include the main keyword in the title tags.
- Meta description optimization: Write compelling meta descriptions that summarize the page’s content and encourage users to click-through. Include the main keyword in the meta descriptions.
- Header tags optimization: Use header tags (H1, H2, etc.) to structure the content and highlight important keywords.
- Content optimization: Create high-quality, informative content that provides value to users. Use subheadings, bullet points, and lists to make the content easy to skim and digest.