How do you approach writing headlines and titles to grab readers’ attention?

Sample interview questions: How do you approach writing headlines and titles to grab readers’ attention?

Sample answer:

Headlines:

  • Keep them short and to the point: Aim for around 6-10 words that encapsulate the main idea and engage the reader.
  • Use active language and strong verbs: Verbs like “reveals,” “exposes,” and “unveils” create a sense of urgency and intrigue.
  • Include numbers or concrete data: Quantitative information grabs attention and provides credibility.
  • Ask a question: This technique invites the reader to engage with the content and sparks curiosity.
  • Use contrasting or unexpected words: Juxtaposing different elements can create intrigue and encourage a closer look.
  • Appeal to emotions: Tap into readers’ fears, desires, or aspirations to evoke an immediate response.
  • Test and iterate: Experiment with different headlines using A/B testing to gauge what resonates best with your target audience.

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