Sample interview questions: How do you analyze the impact of advertising campaigns on app store rankings and user reviews?
Sample answer:
Analyze the impact of advertising campaigns on app store rankings and user reviews:
1. Track App Store Rankings: Utilize app analytics tools or app store optimization (ASO) platforms to monitor changes in app store rankings for both organic and paid keywords. Compare rankings before, during, and after advertising campaigns to assess the direct impact on visibility.
2. Monitor User Reviews: Analyze user reviews on app stores to gauge sentiment and identify trends. Positive reviews indicate increased user engagement and satisfaction, which can boost rankings. Look for changes in review quantity, sentiment, and star ratings after advertising campaigns.
3. Correlate Ad Metrics with Store Data: Establish correlations between advertising metrics (e.g., impressions, clicks, installs) and app store performance. Advanced analytics platforms can provide insights into the relationship between ad exposure and changes in rankings and user reviews.
4. Use A/B Testing: Conduct A/B testing to evaluate different advertising strategies. Divide users into test groups who receive different ad variations or targeting parameters. Compare the impact on app store rankings and user reviews to optimize campaigns.
5. Analyze Competitor Data: Monitor the adver… Read full answer
Source: https://hireabo.com/job/8_3_11/Advertising%20Analyst