Sample interview questions: How do you handle situations where advertising copy needs to be adjusted to align with changes in digital advertising platforms or algorithms?
Sample answer:
Adjusting Advertising Copy for Digital Platform Changes
As an advertising copy editor, I handle changes in digital advertising platforms and algorithms by:
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Continuously monitoring updates: Staying abreast of industry news and platform announcements to identify potential impact on ad copy.
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Understanding platform constraints: Familiarizing myself with character limits, image size requirements, and other specifications for various platforms to ensure copy adheres to them.
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Analyzing algorithm changes: Studying algorithm updates to determine their implications for ad effectiveness and adjusting copy accordingly. For instance, if an algorithm prioritizes user engagement, I emphasize call-to-actions and interactive elements.
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Testing and iterating: Implementing changes in real-time and collecting data to measure performance. This iterative process allows me to fine-tune copy for optimal impact.
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Collaborating with stakeholders: Engaging with marketi… Read full answer
Source: https://hireabo.com/job/8_3_18/Advertising%20Copy%20Editor