Sample interview questions: How do you address potential challenges related to ad viewability or ad fraud in direct response advertising campaigns?
Sample answer:
Addressing Potential Challenges Related to Ad Viewability and Ad Fraud
Ad Viewability
- Use viewability metrics: Implement third-party measurement tools to track ad impressions that are actually seen by users.
- Optimize ad placement: Position ads strategically within high-traffic areas of websites or apps to increase chances of viewability.
- Avoid using excessive ad blocking: Limit the use of ad blocking software that prevents ads from being displayed.
- Monitor campaign performance: Regularly review analytics to identify any discrepancies between ad impressions and actual viewability.
Ad Fraud
- Utilize fraud detection tools: Implement software that analyzes traffic patterns and flags suspicious activities.
- Collaborate with trusted vendors: Partner with reputable ad networks and exchanges that have robust anti-fraud measures.
- Conduct regular audits: Perform manual or automated audits to identify and remove fraudule… Read full answer
Source: https://hireabo.com/job/8_3_28/Direct%20Response%20Advertising%20Specialist