Sample interview questions: How do you handle ad verification processes to ensure accurate and reliable ad performance measurement?
Sample answer:
Ad Verification Processes for Accurate Performance Measuremen
- Review ad tags: Verify that the ad tags match the campaign specifications and include all necessary tracking parameters.
- Monitor ad serving: Track ad delivery using independent verification tools to ensure that ads are served as intended.
- Validate third-party data: Cross-check data from external sources to verify ad performance metrics, such as viewability and engagement.
- Conduct manual checks: Regularly review ad creatives and landing pages to confirm that they match the campaign goals and comply with industry standards.
- Implement fraud detection systems: Use technology to identify and prevent fraudulent traffic, such as bots and m… Read full answer
Source: https://hireabo.com/job/8_3_15/Ad%20Operations%20Specialist