Sample interview questions: How do you approach ad scheduling and frequency capping in online advertising campaigns?
Sample answer:
Ad Scheduling:
- Consider audience behavior: Identify peak engagement times for your target audience based on historical data or industry insights.
- Optimize for conversions: Schedule ads during periods with higher conversion rates, such as weekdays during business hours.
- Stagger ad placements: Spread ads throughout the campaign period to maintain visibility and avoid fatigue.
- Test and adjust: Monitor ad performance regularly and make adjustments to the schedule based on data analysis.
Frequency Capping:
- Determine optimal frequency: Experiment with different frequency levels to find the optimal balance between reach and effectiveness.
- Monitor fatigue signals: Observe ad performance metrics and identify signs of declining engagement, such as reduced clicks or conversions.
- Implement frequency caps: Set limits on the number of times a particular ad is shown to a user within a specific timeframe.
- Use… Read full answer
Source: https://hireabo.com/job/8_3_36/Online%20Advertising%20Specialist