Sample interview questions: How do you approach ad placement and ad targeting to maximize campaign reach and engagement?
Sample answer:
Ad Placement
- Research target audience demographics, interests, and behavior: Use data from analytics tools, surveys, and market research to identify the most suitable online platforms and websites.
- Consider relevant content and context: Place ads on pages that align with the ad message and target audience’s interests. For example, fashion ads on fashion-related websites.
- Choose premium placements: Consider high-visibility ad placements, such as banner ads on popular websites or mobile apps, to maximize reach and impact.
- Explore programmatic advertising: Use demand-side platforms (DSPs) to automate ad placement across multiple websites and platforms based on specified targeting parameters.
Ad Targeting
- Demographic targeting: Target specific age groups, genders, locations, and education levels.
- Behavioral targeting: Use data from website visits, search history, and social media activity to target individuals based on their past behavior.
- Interest targeting: Target consumers based on their declared interests, such as hobbies, brands, or activities.
- Geo-targeting: Read full answer
Source: https://hireabo.com/job/8_3_6/Digital%20Advertising%20Specialist