Sample interview questions: How do you approach ad frequency capping in mobile advertising?
Sample answer:
Ad Frequency Capping in Mobile Advertising
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Define clear goals and objectives: Establish the desired impact of the ad campaign, whether it’s brand awareness, lead generation, or conversions.
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Consider platform and audience behavior: Different platforms and demographics have varying attention spans and tolerance for ad repetition. Adjust capping limits accordingly.
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Conduct user testing: Gather feedback from real users to determine the optimal frequency at which ads can be shown without causing annoyance.
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Use a tiered approach: Implement multiple capping levels based on user behavior or segmentation. For example, first-time app users may receive a higher ad frequency than returning users.
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Track and adjust regularly: Monitor key metrics such as ad performance, click-through rates, and user engagement. Adjust capping limits as needed to optimize results.
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Implement cross-device capping: Read full answer
Source: https://hireabo.com/job/8_3_30/Mobile%20Advertising%20Specialist