Sample interview questions: How do you approach ad frequency capping for better campaign performance?
Sample answer:
Ad Frequency Capping Strategies for Enhanced Campaign Performance:
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Establish Optimal Frequency Thresholds: Determine the ideal number of ad impressions per user based on campaign goals, audience demographics, and ad engagement metrics. Consider using tools like Google Ad Experience Report to analyze frequency distribution.
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Implement Gradual Capping: Start with a conservative frequency cap and gradually increase it over time to prevent ad fatigue and maintain effectiveness. This allows users to build familiarity with the ads while reducing the risk of overexposure.
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Target Specific Ad Groups: Apply frequency capping at the ad group level to control the frequency of different ad variations. This ensures a diverse ad experience and prevents certain ads from dominating the user’s view.
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Segment Audiences Based on Engagement: Create audience segments based on their engagement with previous ads. Implement higher frequency caps for users who have shown a higher level of interest, while limiting exposure for less engaged users.
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