What steps do you take to ensure compliance with ad fraud prevention measures and ad quality standards when managing commercial traffic?

Sample interview questions: What steps do you take to ensure compliance with ad fraud prevention measures and ad quality standards when managing commercial traffic?

Sample answer:

Ad Fraud Prevention Measures:

  • Ad Network Whitelisting: Partner only with reputable ad networks and publishers with proven anti-fraud mechanisms.
  • Third-Party Verification: Utilize independent verification tools to detect and mitigate fraudulent traffic, such as ad auditing and impression verification.
  • Regular Ad Scanning: Conduct periodic scans of ad placements to identify suspicious patterns or blacklisted websites.
  • Blacklist Monitoring: Maintain a list of blacklisted websites and devices to prevent ads from being served on compromised platforms.
  • Traffic Analysis: Monitor traffic patterns and identify anomalies that could indicate fraudulent activity.

Ad Quality Standards:… Read full answer

Source: https://hireabo.com/job/8_2_41/Television%20Traffic%20Assistant

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