Sample interview questions: How do you approach ad fraud detection and prevention in programmatic advertising?
Sample answer:
Ad Fraud Detection and Prevention in Programmatic Advertising
- Data Analytics and Machine Learning:
- Utilize advanced data analysis techniques to detect anomalies in ad data, such as unusual click or impression patterns.
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Train machine learning models on historical fraud data to identify suspicious activities.
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Third-Party Fraud Detection Tools:
- Implement specialized software solutions that monitor and analyze ad data in real-time to identify potential fraud.
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Collaborate with industry-leading vendors to leverage their expertise and resources.
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Whitelists and Blacklists:
- Create and maintain lists of trusted and untrusted publishers, domains, and devices to mitigate potential fraud.
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Regularly update these lists based on fraud detection findings.
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Vendor Due Diligence:
- Conduct thorough background checks on programmatic partners to ensure their compliance with fraud prevention standards.
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Establish clear contractual agreements outlining fraud detection responsibilities.
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Pre-Bidding Filters:
- Implement pre-bid filters to screen and eliminate suspicious ad requests before they enter the bidding process.
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This helps prevent fraudsters from consuming valuable ad inventor… Read full answer
Source: https://hireabo.com/job/8_3_36/Online%20Advertising%20Specialist