Sample interview questions: How do you handle ad campaign optimization based on ad viewability and completion rates?
Sample answer:
Ad Campaign Optimization Based on Ad Viewability and Completion Rates
- Monitor ad viewability and completion rates: Use metrics tools to track ad performance and identify areas for optimization.
- Analyze audience behavior: Determine which audience segments are driving the highest viewability and completion rates, and tailor campaigns accordingly.
- Optimize ad creative: Create engaging and relevant ad content that resonates with the target audience, capturing their attention and encouraging clicks and completion.
- Use viewability measurement technology: Implement third-party tools like DoubleVerify or Moat to verify ad viewability and ensure accurate reporting.
- Consider ad unit placement: Strategically position ads on the page to maximize viewability and minimize a… Read full answer
Source: https://hireabo.com/job/8_4_42/Digital%20Media%20Ad%20Operations%20Specialist