Sample interview questions: How do you manage ad campaign frequency management and ad fatigue prevention?
Sample answer:
Ad Campaign Frequency Management:
- Set frequency caps: Limit the number of times an ad is shown to a specific user within a designated time frame, ensuring exposure while preventing oversaturation.
- Use dynamic frequency capping: Adjust frequency caps based on user behavior, such as click-through rate or conversion rate, to optimize the reach and impact of campaigns.
- Stagger ad placements: Rotate ad creatives and placements within a campaign to maintain user engagement and reduce ad fatigue.
Ad Fatigue Prevention:
- Use creative refresh: Regularly update ad creatives with new images, headlines, and messages to keep the campaign fresh and interesting.
- Limit campaign duration: Avoid running campaigns for extended periods to prevent users from becoming desensitized to the messaging.
- Target specific audience segments: Segment audiences based on demographics, interests, and behavior to ensure ad relevance and avoid targeting individuals with excessive ad exposure.
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Source: https://hireabo.com/job/8_4_42/Digital%20Media%20Ad%20Operations%20Specialist