Sample interview questions: Can you explain how you would approach measuring the impact of user reviews and ratings in digital media campaigns?
Sample answer:
1. Identify relevant user reviews and ratings:
- Utilize online platforms, forums, review aggregator sites, and social media to identify relevant user reviews and ratings associated with your digital media campaign.
2. Categorize and analyze sentiments:
- Categorize user reviews and ratings based on positive, negative, or neutral sentiments.
- Analyze the sentiment distribution to gauge the overall user perception of your campaign.
3. Determine the impact on campaign KPIs:
- Measure the impact of user reviews and ratings on your campaign’s key performance indicators (KPIs), such as website traffic, conversion rates, engagement rates, and sales.
- Compare campaign performance before and after the user feedback to determine the correlation.
4. Conduct sentiment analysis:
- Employ text analytics tools and techniques to perform sentiment analysis on user reviews and ratings.
- Extract insights into the emotional response and tone of the feedback, identifying recurring themes and topics.
5. Monitor brand reputation:
- Monitor online mentions and discussions related to your brand during and after the campaign to assess how user reviews and ratings influence brand reputation.
6. Analyze review volume and velocity:
- Track the volum… Read full answer
Source: https://hireabo.com/job/8_4_44/Digital%20Media%20Research%20Analyst