Sample interview questions: Can you explain how you would approach measuring the impact of social media advertising on purchase intent?
Sample answer:
1. Establish clear objectives: Define specific purchase intent metrics to track, such as add-to-cart rate, checkout initiation, or actual purchases.
2. Collect baseline data: Gather historical data on purchase intent metrics before launching the social media advertising campaign to establish a comparison point.
3. Use tracking technologies: Implement tracking pixels or UTM codes on the website or eCommerce platform to track user behavior and attribute conversions to social media campaigns.
4. Conduct A/B testing: Create different social media campaigns with varying targeting, messaging, or creative and track their impact on purchase intent to identify the most effective strategies.
5. Monitor key performance indicators (KPIs): Track relevant KPIs such as click-through rate (CTR), conversion rate, cost per click (CPC), and return on investment (ROI) to evaluate the effectiveness of the campaign.
6. Utilize social lis… Read full answer
Source: https://hireabo.com/job/8_4_44/Digital%20Media%20Research%20Analyst