Sample interview questions: Can you provide examples of mobile advertising campaigns that utilized interactive chatbot ads?
Sample answer:
1. Domino’s Pizza Chatbot Ad Campaign:
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Objective: To drive online pizza orders and enhance customer engagement.
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Implementation: Domino’s launched a chatbot ad campaign where users could interact with a chatbot to place their pizza order. The chatbot guided users through the ordering process, offering recommendations and answering queries in real-time.
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Results: The campaign resulted in a 20% increase in online orders and improved customer satisfaction due to the personalized and convenient ordering experience.
2. Nike “Just Do It” Chatbot Ad:
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Objective: To promote the launch of Nike’s latest sneaker collection and encourage users to “Just Do It.”
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Implementation: Nike ran a chatbot ad campaign featuring a virtual trainer who engaged users in a dialogue about their fitness goals and challenges. The trainer provided personalized workout tips and encouraged users to purchase the new sneakers to enhance their performance.
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Results: The campaign generated significant buzz on social media and resulted in a 15% increase in sales for the featured sneaker collection.
3. Spotify “Discover Weekly” Chatbot Ad:
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Objective: To introduce Spotify’s “Discover Weekly” playlist and encourage users to explore new music.
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Implementation: Spotify created a chatbot ad that allowed users to interact with a music curator. The chatbot analyzed the user’s music preferences and generated a personalized… Read full answer
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