Sample interview questions: How do you handle situations where there is a scheduling conflict between a paid advertisement and a local news or weather update?
Sample answer:
1. Assess the Importance and Timeliness of the Content:
- Evaluate the significance and time-sensitivity of both the paid advertisement and the local news or weather update. Consider factors such as the potential impact on the audience, the urgency of the news, and the contractual obligations to the advertiser.
2. Prioritize Based on Contractual Obligations:
- Review the terms of the advertising contract to determine any stipulations regarding preemption or scheduling changes. Ensure that any adjustments align with the agreed-upon conditions to avoid contractual breaches or disputes.
3. Communicate with the Advertiser:
- Initiate prompt and transparent communication with the advertiser to explain the scheduling conflict. Provide clear reasons and offer alternative options, such as rescheduling the advertisement to a different time slot or extending the duration of the campaign to compensate for the lost exposure.
4. Consider the Impact on Listenership:
- Analyze the potential impact of the scheduling change on listenership. Assess whether the news or weather update is likely to attract a larger audience than the … Read full answer
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